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Halo Top & Healthy Indulgence

Lori Bailey / September 11th 2017

Low-calorie, high-protein, low-sugar, all-natural… ice cream? Halo Top Creamery’s claims may seem like a stretch, yet the company is unapologetically forward in its messaging. Describing themselves as “healthy ice cream” and emblazoning the calorie count front and center on each pint, they embody the concept of “healthy indulgence.” While food trends move towards greater mindfulness of health and wellness, decadent desserts and comfort foods remain key contenders. Companies like Halo Top feed consumers’ cravings for indulgence without sacrificing healthfulness.

Next Level BurgerNext Level Burger boasts an entirely plant-based menu of burgers, fries, and shakes.

As more companies enter the healthy foods space — plant-based, gluten-free, low-calorie, etc. — the most important factor will be securing consumers’ trust. Can wholesome ingredients and great flavors, like those touted by Halo Top, win over not only those interested in eating healthy, but a broader audience as well? Could ingredient innovation help re-imagine healthier versions of traditionally unhealthy foods? What other factors might come into play when exploring a healthier future for indulgent comfort foods?

Steel City PopsSteel City Pops offers a creamy, all-natural, dairy-free avocado pop.

The Bottom Line:

  1. Comfort foods continue to thrive even as health- and wellness-related foods grow in popularity.

  2. Healthy indulgence allows consumers to maintain standards of healthiness in their diets without sacrificing decadent, satisfying flavors and textures.

  3. Customer trust can be won or betrayed by how well companies make and market indulgent health foods.

Want to continue the conversation?  Contact us to talk through how these ideas might impact you and your business:

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Want to continue the conversation? Contact us to talk through how these ideas might impact you and your business.