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Matcha to Moringa: Duel of the Superfoods

Lori Bailey / October 2nd 2017


Doesn’t seem that long ago that an unfamiliar, bright green powder started making its way into lattes and smoothie bowls across the country. Matcha, finely ground green tea leaves with deep roots in ancient Japanese tradition, finally gained traction outside of Asia thanks to its health benefits, exotic background, and social media appeal. Now, just a few years later, a similar product seems poised to follow the same path that matcha paved.


Meet moringa, the purported new it-superfood. Hailing mainly from Southeast Asia and Africa, its ground powder form looks similar to matcha but possesses an earthier flavor. What’s more, it’s claimed to have a staggering amount of health benefits, overshadowing even matcha and the legendary kale. Exotic origins, check; superfood status, check; not to mention that the plant can withstand drought, feed hunger-stricken areas, and be viably and sustainably farmed as a crop in under-developed communities.The question remains: all these benefits notwithstanding, will moringa overtake the matcha trend? What will it take to tip the scale in favor of an all-out moringa obsession? As matcha found a way to customers’ hearts in premium lattes and baked goods, what will the avenues for moringa be?

The Bottom Line:

1.  Matcha, a ground tea product, gained popularity as a premium ingredient with “superfood” benefits and social media presence.

2.  Moringa, which shares many of matcha’s qualities, is said to be the next hot superfood.

3.  While moringa may not have yet achieved matcha’s popularity, it might just be waiting on the right application and/or the right groups of people to advocate for it.

Moringa and Giving Tree Tea photos courtesy of Jess Ozment ( Find Giving Tree Tea online at

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